You do not have a wedding business until you have a clientele who are enthusiastic about wedding planning. Typically, this implies that you must understand how to promote wedding photography. The good news is that there are numerous advertising methods for acquiring customers. The bad news is that not all of them function equally effectively.
Where would you search for a wedding photographer? Do you think you would use Google? Would you Google “hashtags” or consult your friends who planned their weddings?
You can construct a list of the various ways that couples choose the greatest wedding photographers. The following works are among favorites of newly ‘almost’ weds:
1. Most events provide a list of recommended photographers
If you are pleasant and easy to work with, you may occasionally find yourself on this list. If you could send them photographs of the place via email, they could post them on their website. Find out how the website is run, especially if your ideal customers are the same as those of a competitor.
2. Obtaining Referral
Obtaining a referral from someone you know, such as a friend, a former client, a venue, or a wedding service provider, typically results in increased bookings. People are more likely to employ us if they heard about us at a wedding or saw our work in a friend’s photo album. Excellent customer service will pay off since the best new relationships are forged from the ashes of the old.
3. SEO Strategy
If you know how to employ search engine optimization, anyone searching for a “wedding photographer in my area” will be able to locate your website. When designing your website, consider the keywords prospective brides will use to locate you.
What is the overall number of your online and social media profiles? How much time each day do you spend on Instagram, Pinterest, your blog, and other social media websites? Numerous photographers such as Marc Shaw Photography & Films are successful due to their participation in social media.
You may spend a great deal of time determining how to market your wedding photography business in every imaginable way. Some tactics will be more effective than others, but this will vary from individual to individual. Also, the methods that work may depend on the kind of customers you want or how much time you want to spend on marketing.
